Lanullva the story
Armed with care, common sense and love for her husband Eilif - who always came home sweaty and chilled after forest and farm work, Brit brought out all her knowledge and developed a woolen shirt in a completely new knitting method. By combining air with pure wool, she ensured that her beloved husband never froze again.
Brit gave the breathable wool underwear the name LANULLVA®. An abbreviation for lanolin, wool and warmth.
She would later win the Reodor Felgen Prize for her innovation. A revolutionary knitting pattern that ensures that the wool breathes and insulates. SINTEF later tested the wool clothing and confirmed Brit's claim - air must enter the garment, and together with pure wool, this will maintain a natural heat balance.
In 2006, Brit's daughter Gunn Anne Vinje Lyngstad took over the operation, who saw the enormous need for heat-regulating and functional wool garments for everyday use.
Today, we have a large selection of modern and comfortable wool garments knitted in the finest merino wool, from newborn to adult. The original and award-winning knitting method has been taken care of throughout to give you good warmth. Regardless of the weather, season and activity.
Gunn Anne Vinje Lyngstad has been to Uruguay, where she visited sheep farms that produce merino wool of the highest quality, with animal welfare that the family and company can confidently stand behind.
The way forward
The day Gunn Anne Vinje Lyngstad took over the family business and the Lanullva brand, more than a business was carried forward. It was a legacy built on warmth, consideration and respect.
The family at Lyngstad has always had a deep love for animals and for the raw, beautiful nature of Northwestern Norway. Therefore, there was never any question of how the products should be made, and it had to be done with respect for nature, for the animals and for future generations.
Through the work of finding the best suppliers of merino wool, one thing became clear: Animal welfare is not a given everywhere in the world. Even in large and established wool-producing nations, there are practices that are not in line with our values.
And that is precisely why we ask an important question:
How can you as a customer be sure that the wool garment you buy comes from animals that have been well cared for?
At Lanullva, you should not have to be in doubt.
We choose our partners with the utmost care, and animal welfare is always our highest priority. That is why we only use wool certified according to the Responsible Wool Standard (RWS) – an international standard that sets strict requirements for both animal welfare and sustainability throughout the value chain.
Mulesing-free wool – always
All the wool we use is mulesing-free. This is a non-negotiable requirement in the RWS certification and a matter of course for us.
Animal welfare and a sustainable business model 100% traceable wool – from farm to you
At Lanullva, quality is about more than what you feel against your body; it is also about the reassurance behind every single garment.
That is why we only choose wool certified according to the Responsible Wool Standard (RWS). This international certification sets strict requirements for animal welfare, responsible management of natural resources and traceability throughout the value chain.
We have personally visited sheep farms in Uruguay, in a landscape characterised by tranquillity, open expanses and respect for nature's balance. Here, we meet farmers who care for their animals with pride and consideration, and who work in close harmony with the nature around them.
Through modern technology, every step in the process is recorded and documented. The result is full traceability from grazing and care, to shearing, production and transport all the way to you.
This way, you can rest assured that the wool garment you choose is not only of the highest quality, but also the result of responsible choices all the way.
“Back to nature is the future,” a proud sheep farmer said to Gunn Anne.
We could not agree more.
Thank you for joining us on the journey.
